Limitless Layering.
Mary K has cultivated a loyal following for her delicate contemporary jewellery. Her collections feature beautiful simplistic symbols inspired by ancient script, the constellations and the organic beauty of nature.
Task:
Mary K Jewellery has cultivated a loyal following over the last 10-15 years but the brand was starting to feel very dated and not reaching the right audience. The brand needed a refresh to make it more digital and social friendly along with needing a library of new brand imagery that told the Mary K story.
Approach:
Mary K’s jewellery is the perfect balance of classic and modern. By crating a warm and organic colour palette and pairing that with classic but bold typography. the brand refresh came to life. All touch points are centred around bold and striking graphics, paired with warm, textured and layered imagery.
Scope:
Brand Identity, Packaging Refresh, Art Direction, Content Shoot, Production.
We worked with photographer Eilish McCormick and stylist Sinead Keenan to create an ethereal and emotional visual world that tells the Mary K story effortlessly.
